BUSINESS-MARKETING TRANSLATION
YOUR COMPANY’S REPUTATION
ON THE LINE
The language your company uses conveys its unique values and philosophy and this is something which must be reflected in your translations. Our aim is to forge long-lasting relationships with our clients and accompany them on their international adventure.
YOUR COMPANY ON THE WORLD STAGE
If your company is about to embark upon an aventure of internationalisation or is already present abroad, having quality multi-lingual content is the key to success. This isn’t something to be taken lightly as everything you publish is a reflection of your company.
This is especially important when sales depend on your content in other languages appealing to potential customers or helping you retain existing ones. That is why the translation of a company website, brochure or blog (to name just a few examples) is so much more than a translation. Perhaps the most challenging are slogans, which more times than not we create from scratch, based on guidelines from our clients. In this field, translators have to use their creativity and imagination, taking into account the kind of message they are conveying and whether it would be appealing to potential customers in the country where the language is spoken.
When doing such translations, if you would like us to, we can also research and apply the most popular keywords for SEO and help your website get bumped up on Google. After all, you can have the very best product around, but if nobody finds you, you won’t get very far.
LANGUAGE
We always use the particular variety of a language. For example, to appeal to an American audience and avoid misunderstandings, US English would be necessary. Take the word ‘football’, which refers to two completely different sports in the UK and USA.
STYLE
We play close attention to how what we say will be received. To give an example, a popular dish in Spain is ‘callos’ (tripe). However, any translation in English would need to be decorated to make it sound appealing, i.e. ‘traditional tender tripe’.
CULTURE
Making sure content is appropriate for a culture is fundamental. In 2011, Coca Cola launched ‘Share a Coke’, printing first names on its products. However, in China, it used nicknames (‘classmate’, ‘close friend’) to maintain the formality of first names.
SEO
If you’re looking to attract more customers in your target market, you’re going to want a strong presence on search engines. Just let us know and we will research popular keywords and make sure these appear throughout your translation.